ART 288 Introduction to Web Design and Social Media

Introduction to design and communication principles as they apply to web design. Students also investigate the unique challenges involved in website design including an introduction to social media marketing.

Credits

3

Prerequisite

Recommended: ART 216

Course Learning Outcomes

Upon successful completion of this course, the student will be able to:
1. Identify characteristics of a poorly designed web site
2. Describe attributes of a well-designed web site
3. Demonstrate effective use of design principles in web design
4. Identify basic principles of typography as they pertain to the web
5. Demonstrate understanding of legibility and readability issues on the web
6. Identify basic principles of interface design
7. Create a basic webpage utilizing HTML and CSS
8. Demonstrate ability to define site marketing goals
9. Develop an entry-level marketing concept for a website using Adobe Express