MUL 228 Graphic Design 1

Available only to students accepted into the graphic design program, this course is an introduction to how graphic design, layout, and typography can be used to communicate to specific audiences. The design process from intake to finished piece is explored. This course introduces abstract concepts of communication that use gestalt principles, symbolism and metaphor to make the whole greater than the parts. A focus on logo design and corporate identity creation is used to reinforce core concepts. Students perform a variety of projects to demonstrate their skills and understanding of these.

Credits

3

Prerequisite

ART 115, ART 116, ART 119 and acceptance into the second year of the graphic design program

Course Learning Outcomes

Upon successful completion of this course, the student will be able to:
1. Apply gestalt principles in a design solution
2. Work within an existing corporate identity system
3. Create a basic corporate identity system
4. Produce graphic standards for a corporate identity system
5. Create advertising for use across both print and web modalities
6. Identify how images and messaging, as used in advertising, might be interpreted by both the specific target market demographic, as well as by ancillary and worldwide demographics