ART 119 Typography 1

Explores the use and design of letterforms and typographic design. Typographic history and classification of typefaces are covered, while essential craftsmanship and technical skills are stressed. Concept development and critical evaluation of design approaches are part of this course. Assignments are designed to build upon the skills acquired in subsequent projects. This course provides students with an in-depth understanding of how typography is used to communicate content as well as being visually effective. Type hierarchy and organizational layout skills will be explored. Students will perform a series of projects by hand and/or digitally to demonstrate skill in these areas.

Credits

3

Prerequisite

ART 115 or ART 131 

Course Learning Outcomes

Upon successful completion of this course, the student will be able to:
1. Understand typography terminology
2. Understand page layout and editorial design terminology
3. Have an effective use of basic design principles in page layout
4. Have an effective use of hierarchy in typographic design
5. Have an effective use of typefaces for a variety of typographic communication goals
6. Have skills in drawing letter forms by hand and indicating body text as a means to communicate layout concepts
7. Create a single page document in a basic software program