MGMT 411 Marketing Management
This course explores the management of marketing within an organization. Management of marketing requires an umbrella view of the organization’s customers, direct and indirect competitors, direct and expanded marketplace, and global factors. Students will understand how to work with other departments in the organization to create a seamless product, sales, marketing, and analytics collaboration. Students will learn through real-life business cases from brands they know. They will learn tactical applicable skills for successfully managing marketing in any organization.