MGMT 407 Business Analytics

Students will develop a comprehensive understanding of how organizations collect and analyze data from internal and external sources to understand market and operational trends, forecast future outcomes, and capitalize on emerging technologies to achieve and maintain competitive advantage. Students will learn the background and purpose of business analytics and complete applied data analysis, visualization, and presentation projects using common business intelligence software tools.

Credits

4

Prerequisite

BT 223

Course Learning Outcomes

Upon successful completion of this course, the student will be able to:
1. Communicate data-based insights, recommendations, and decisions to stakeholders effectively and professionally
2. Demonstrate the use of business intelligence software to analyze business problems and select appropriate solutions
3. Explain the global legal and ethical considerations of data collection and analysis in the context of emerging technologies, social responsibility, consumer trends, and regulatory oversight
4.Understand common misconceptions, biases, and fallacies associated with data analysis
5. Demonstrate appropriate means of analyzing and visualizing both quantitative and qualitative data