XBA 0788 Marketing

Students will learn branding and marketing basics and strategies. The course is designed for examining brand strategies for small to medium-sized businesses. Topics may include identifying audience and markets, developing and maintaining a recognizable, focused "brand", recognizing good ads from bad, copywriting, ad design, utilizing social media, and more. The course also cover collecting, tracking, and analyzing reliable data to aid in the decision-making process including the use of marketing budget for optimal ROI.

Credits

6-99

Course Learning Outcomes

Upon successful completion of this course, students/participants will be able to:
1. Understand branding and marketing basics and strategies
2. Examine brand strategies for small to medium-sized businesses
3. Identify audience and markets, how to develop and maintain a recognizable, focused "brand", recognize good ads from bad, copywriting, ad design, how to utilize social media and more
4. Discuss collecting, tracking and analyzing reliable data to aid in decision making process including use of marketing budget for optimal ROI