MGMT 411 Marketing Management

This course explores the management of marketing within an organization, including product, price, promotion, and distribution decisions in consumer and industrial contexts. Students will understand how to work with other departments in the organization to create and execute an effective marketing strategy. Topics include positioning, product life cycle, marketing research, marketing ethics, and marketing analytics.

Credits

4

Course Learning Outcomes

Upon successful completion of this course, the student will be able to:

1. Compare and contrast the dominant approaches to marketing strategy
2. Analyze marketing data using a variety of techniques
3. Create convincing arguments for the allocation of marketing resources
4. Make business decisions informed by knowledge from the field of marketing
5. Describe common ethical issues in marketing
6. Critically analyze the role of marketing in society