BA 223H Marketing-Honors

Covers concepts and principles used by marketing professionals to meet the needs of consumer and business markets. Introduces the marketing mix (product, price, place, promotion) and concepts in consumer behavior. Explores the function of market research and the study of market opportunities to grow and sustain organizations. This honors class delves deeper into course topics and requires a high level of student motivation; the pace may be faster than non-honors courses. See the Honors Program website for information. Students cannot receive credit for both BA 223 and BA 223H.

Credits

4

Cross Listed Courses

BA 223

Prerequisite

BA 101Z

Course Learning Outcomes

Upon successful completion of this course, the student will be able to:

1. Conduct primary and/or secondary research to understand an organization's marketing activities

2. Introduce the key elements involved in developing a marketing strategy for an organization

3. Use common strategic frameworks, concepts, and techniques to develop analytic and problem-solving skills in marketing

4. Refine written communication skills and improve the ability to work effectively with others

5. Provide examples of how companies organize marketing efforts across a variety of business settings